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All breakouts
21.1Text-HeavyOther hookEcommerce
Hook
Using the basic Shopify theme
@shoplauncher
31.3K followers · usually 2.3K views a post
Views
48.7K
Likes
61
Comments
2
Shares
3
Promoted product
Krismotion
Why it worked
The use of a highly recognizable meme template creates an instant, relatable visual shorthand for 'low quality' versus 'high quality,' making the product benefit immediately clear without needing a long explanation.
Summary
The video uses a meme format to contrast the visual appeal of a basic Shopify store theme versus the Krismotion Shopify theme. It aims to position the Krismotion theme as a superior option for increasing store sales.
Structure
- 1Identify the problem of a basic theme
- 2Introduce the Krismotion theme as the solution
- 3Use a meme to illustrate the difference in quality
Product placement
Krismotion Shopify theme is the subject of the comparison.
On-screen text
Using the basic Shopify theme
Using the krismotion Shopify theme
Original caption
Let’s increase your shopify store sales 📈 #entrepreneur #business
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