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How to run meta ads in 2025

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The $0 to $100M Meta Ads Playbook

Why it worked

The post breaks down a complex topic (Meta ads strategy) into digestible phases and actionable steps, appealing to entrepreneurs looking to scale their businesses. The use of clear headings, bullet points, and "Fatal Error" warnings makes the information easy to understand and memorable.

Summary

This slideshow outlines a four-phase playbook for running Meta ads, starting from $0 to $100M. It details strategies for validation, consistency, systems, and market capture, highlighting key objectives and potential pitfalls in each phase.

Structure

1Introduction: How to run Meta ads in 2025
2Phase 1: $0-$100k Validation
3Phase 2: $100k-$1M Consistency
4Phase 3: $1M-$10M Systems
5Phase 4: $10M-$100M Market Capture

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The video promotes a playbook for running Meta ads, detailing a phased approach from $0 to $100M in revenue.

On-screen text

How to run meta ads in 2025 >>> THE $0 to $100M META ADS PLAYBOOK MISSION: PROVE PEOPLE WANT YOUR SH*T BROAD CAMPAIGN Wide targeting on bestseller IN-MARKET People actively shopping your category TESTING CAMPAIGN $10-$50/day creative tests EMAIL FLOWS Welcome + Browse abandon + Cart abandon CREATIVE WINNERS 1 static + 1 video that converts FATAL ERROR: Chasing viral content instead of profitable basics PHASE 2: $100k-1M CONSISTENCY MISSION: PREDICTABLE MONTHLY GROWTH VIDEO ONLY CAMPAIGN Let video ads dominate STATIC ONLY CAMPAIGN Pure image performance RETARGETING SUITE Evergreen + product-specific ADVANCED FLOWS Site abandon + winback + replenishment DYNAMIC PRODUCT ADS Show exactly what they viewed EMAIL SCHEDULE Weekly campaigns (NO EXCEPTIONS) FATAL ERROR: Strategy hopping instead of doubling down on what works PHASE 3: $1M-10M SYSTEMS MISSION: SOPHISTICATED EXPANSION BUILD CAMPAIGN SPECIALIZATION: Product-Specific: One product, laser focus Ancillary Profiles: Adjacent customer segments Collection-Specific: Category domination Email Frequency: 2-3 weekly campaigns Seasonal Campaigns: Holiday exploitation Traffic Obsession: CPCs determine everything FATAL ERROR: Vanity metrics over actual business impact PHASE 4: $10M-100M DOMINATION MISSION: MAXIMUM MARKET CAPTURE MULTIPLE OBJECTIVES View content + ATC + checkout CUSTOMER PROFILE CAMPAIGNS Every segment covered HYPER-SPECIFIC FLOWS Product-level personalization EMAIL DOMINANCE 5-7 weekly campaigns minimum INCREMENTAL FOCUS Measure actual lift FATAL ERROR: Linear thinking when you need portfolio management