They have arrived.

@ryan_ayler

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SoundTikTok sound · original sound - ryan_ayler

Promoted product

Oakley HSTN Metaoakley.com

Why it worked

The video uses a relatable, authentic 'unboxing' format that highlights a common consumer pain point—whether a one-size-fits-all product will actually fit—which encourages viewers to watch until the end to see the result.

Summary

A man unboxes and tries on a pair of Oakley HSTN Meta glasses, expressing concern that they are too large for his head. He asks his partner for her opinion on the fit and style of the glasses.

Structure

1Unboxing the product
2Trying on the glasses
3Expressing doubt about the fit
4Asking partner for feedback

Product placement

Oakley HSTN Meta glasses

On-screen text

Original caption

Brand New Black Oakleys HSTN Meta Glasses have arrived. Here’s the real quick unbox therapy , my thoughts and a 15s test. Enjoy! #oakleymetahstn #oakleyhstn #oakleysunglases #metaglasses #unboxtherapy

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Transcript

They have arrived. Let's open it. Okay, we're going to unbox these. Wow. Look at that packaging. You ready? The moment of truth. I have the world's smallest head. Let's see if these fit. Because they only come in one size, so if they don't fit, doesn't, this new Oakley style just isn't going to work for me. I don't know. Interesting. It's an interesting two-tone. Do I like that? I don't know. Let's try to work this one out. Okay, so these are polarized lenses. You ready? I feel like they're huge. They're fucking massive, aren't they? Dude. I don't think they're good. I think I have Burning Man goggles on. I don't know. Social world. What the hell do you think about these? They're wide. Yeah, they're wide for a tiny pea head. Did you see the gaps in between my ears?