Oakley | Meta

@dilmerval

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SoundTikTok sound · original sound - dilmerval

Promoted product

Oakley Meta glasses

Why it worked

The video effectively uses a soft-sell approach by showcasing the product's capabilities in real-world, aspirational scenarios rather than through a direct advertisement. The integration of popular figures and diverse activities appeals to a broad audience, while the 'AI' aspect taps into current tech trends.

Summary

This video showcases the Oakley Meta glasses, a new category of performance AI glasses. It highlights their features through various activities like skateboarding, golfing, and basketball, demonstrating their integration with Meta technology for information and entertainment.

Structure

1Introduction of Oakley Meta glasses
2Demonstration of features in different activities
3Showcasing design and technology
4Highlighting AI capabilities and user interaction
5

Original caption

📣 Big news Everyone! 👋👓 Oakley Meta glasses just announced! This is a new category of performance AI glasses, perfect for training, competitions, or everyday use. Crazy story, I grew up with this brand when I was living in South America, close to the ocean. It’s great to see this partnership. #meta #ai #oakley #technology #raybanmeta #techlife #fyp #foryou

More from @dilmerval

Product placement

The video prominently features the Oakley Meta glasses throughout, showing them being used by various individuals in different scenarios. The glasses are shown to have integrated AI features, allowing users to ask questions and play music.

On-screen text

Oakley | Meta Evolution takes centuries... ...we don't have that kind of patience. OAKLEY DESIGN META TECHNOLOGY Hey Meta, how strong is the wind today? The wind is blowing 12 mph from the northwest Yeah, I got that. CAPTURE HIGHLIGHTS Hey Meta, take a video Hey Meta, play my hooping playlist Hey Meta, who is the fastest football player? Kylian Mbappé THE NEXT EVOLUTION Performance AI glasses This is going to change everything. Oakley | Meta

Transcript

Evolution takes centuries... ...we don't have that kind of patience. OAKLEY DESIGN META TECHNOLOGY Hey Meta, how strong is the wind today? The wind is blowing 12 mph from the northwest Yeah, I got that. CAPTURE HIGHLIGHTS Hey Meta, take a video Hey Meta, play my hooping playlist Hey Meta, who is the fastest football player? Kylian Mbappé THE NEXT EVOLUTION Performance AI glasses This is going to change everything. Oakley | Meta