Your group chat is dead because everyone muted it months ago.

@omarontape

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Selling · Mobile App

Vlogitseen in 9 videos →

Why it worked

The video uses a relatable pain point (dead group chats) to introduce a solution, and leverages a community-building strategy by inviting users to contribute content to the brand's official feed.

Summary

The creator explains the concept of his new app, Vlogit, which aims to help friend groups share real-life moments instead of just memes. He invites the audience to post their own vlogs using a specific hashtag to be featured on the app's official social media pages.

Structure

1Identify the problem of dead group chats
2Introduce the app Vlogit
3Explain the app's core mechanic
4Share the growth of the community
5Propose a user-generated content strategy
6Call to action to follow the account

Product placement

The app Vlogit is the central focus of the video, with the creator explaining its purpose and how users can participate in its launch.

Original caption

this is day 20 of building @theofficialvlogit with @karam_aboulhosn today we talk about our official vlogit pages. we haven’t posted on them! What do you guys think we should post? We think this idea is great! #vlogit #startup

More from @omarontape

Their other posts in the index, biggest breakout first.

Call to action

Follow us and get to vlogging.

On-screen text

YOUR GROUP CHAT IS DEAD BECAUSE EVERYONE MUTED IT MONTHS AGO. WE'RE MAKING AN APP TO FIX THAT. I lost my armor in your friend group gets picked you've got until midnight TO VLOG IT ALL when's the last time your friend group actually shared what they did today? NO MEMES NO REACTIONS THAT'S WHY WE'VE BEEN BUILDING VLOGIT FOR THE PAST MONTH 80,000 total followers across our socials BUT THERE'S A PROBLEM WE HAVEN'T POSTED A SINGLE TIME AND YOU WANNA KNOW WHY THAT'S ACTUALLY GENIUS BECAUSE WE WANT YOU TO DECIDE WHAT GOES ON OUR FEED HERE'S WHAT WE'RE THINKING #vlogit TAG US AND THE VIDEOS WITH THE MOST VIEWS WILL GET FEATURED ON OUR OFFICIAL PAGES THAT'S JUST THE BEGINNING OF WHAT WE HAVE PLANNED WE'RE TRYING TO CREATE THE FIRST PLATFORM FOCUSED ON YOUR FRIEND GROUPS AND THEIR REAL MOMENTS BECAUSE HONESTLY YOUR FRIENDS AREN'T GOING TO REMEMBER YOUR INSTAGRAM FEED BUT THEY'RE GOING TO REMEMBER THE RANDOM 3:00AM TACO BELL RUNS SO FOLLOW US AND GET TO VLOGGING

Transcript

Your group chat is dead because everyone muted it months ago. We're making an app to fix that. Every day, someone in your friend group gets picked. You've got until midnight to vlog it all. Think about it, when's the last time your friend group actually shared what they did today? No memes, no reactions, but real life. That's why we've been building Vlogit for the past month and our community's been going insane. We're sitting on 80,000 total followers across our socials. But there's a problem, we haven't posted a single time on our official accounts. And you want to know why that's actually genius? Because we want you to decide what goes on our feed. Here's what we're thinking. You post your vlogs with this hashtag, tag us, and the videos with the most views will get featured on our official pages. That's just the beginning of what we have planned. We're trying to create the first platform focused on your friend groups and their real moments. Because honestly, your friends aren't going to remember your Instagram feed, but they're going to remember the random 3:00am Taco Bell runs. So follow us and get to vlogging.