You gotta be a villager to build a village.

@albo_app

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SoundTikTok sound · The Kite (Campfire Session) [Live]

Promoted product

Albo

Why we built Albo — the personal home for everything you save, so the links, videos and ideas you collect don't disappear into a dozen different apps.

17 videos3 creators

Why it worked

The video addresses a highly relatable pain point—the difficulty of coordinating plans with friends—and positions the product as a simple, organized solution to a common digital frustration.

Summary

The creator introduces an app called Albo that helps friends organize plans and activities together by saving content from other platforms. The video demonstrates how the app aggregates links and information into shared boards to replace fragmented DMs.

Structure

1Identify the problem of struggling to make plans with friends
2Introduce the app Albo as a solution
3Show the app interface and how it organizes content
4

Original caption

become a villager w Albo #appdevelopment #community #friends #analogue

More from @albo_app

Product placement

The app Albo is the primary subject, shown throughout the video as a screen recording.

Call to action

The video implies a CTA by showing the app and mentioning it is a life hack used by 100k people, directing viewers to the link in bio.

On-screen text

you gotta be a villager to build a village but how are we supposed to start hanging out with our friends again? my life hack for translating doomscrolling into actual plans (that 100k people already use) I spent the past year building an app where you can create boards with your friends of things you want to do with them instead of just constantly DMing across different platforms saying let's do this, let's do that you can save TikToks and reels and the app will automatically extract places to go, films to watch, recipes that you wanna cook together and events

Transcript

You gotta be a villager to build a village. But how are we supposed to start hanging out with our friends again? I want to share with you my life hack for translating doomscrolling into actual plans that 100k people already use. I spent the past year building an app where you can create boards with your friends of things you want to do with them instead of just constantly DMing across different platforms saying let's do this, let's do that. You can save TikToks and Reels and the app will automatically extract places to go, films to watch, recipes that you want to cook together, and events.