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18.5Silent UGCOther hookB2B
Hook
Day 2 gajian
@tersuplife
2.8K followers · usually 1.5K views a post
Views
27.3K
Likes
40
Comments
0
Shares
1
Promoted product
Tersuplaihttps://tersuplai.id/ ↗
Why it worked
The video uses a relatable 'day-in-the-life' office humor format that resonates with Gen Z workers, subtly integrating the brand name into a common emotional sentiment about payday.
Summary
A young professional at her desk types a message on her phone expressing longing for her salary. The video uses the brand name 'gajian' (salary) as a play on words to mention the company Tersuplai.
Structure
- 1User sitting at a desk with a laptop
- 2User types a message on her phone
- 3The message reads 'i miss u @gajian'
- 4User looks at the camera with a longing expression
Product placement
The brand Tersuplai is mentioned in the on-screen text and the phone message as a play on the word 'gajian' (salary).
On-screen text
Day 2 gajian
Original caption
rasanya pengen ketemu setiap hari🥺 #officelife #sipalingsuplai #corporatelife #pengadaanbarangjasa #genzlife#Tersuplaiid
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