Selling · Other Product
Amazon
Why it worked
The post leverages a relatable and aspirational moment (receiving an interview invitation from a major tech company) combined with motivational messaging and imagery to resonate with a career-focused audience.
Summary
This post shares an email invitation from Amazon for a Security Engineer Intern position, detailing the next steps in the interview process. It uses motivational text and imagery to encourage the viewer to pursue the opportunity.
Structure
- 1Receiving an Amazon interview invitation
- 2Motivational message about pursuing opportunities
- 3Image of graduation symbolizing achievement
- 4Call to action to schedule the interview
Product placement
Amazon: ACTS - it is the company that sent the interview invitation and is offering the position. Removing it would change the context of the email. AWS: APPEARS - it is a logo on the wall in the background. Removing it would not change what happens in the video.
Call to action
Please complete the survey below by to schedule your interview.
On-screen text
[Ext] Amazon Interview Invitation
- Action Required
External Inbox
We've got a minute
until the ring closes...
Hello Azzam,
My name is [REDACTED] and I'll serve as the recruiting coordinator who will be scheduling your interview.
Thank you for applying to Security Engineer Intern position at Amazon. We have reviewed your application and would like to invite you to the next stage in the process: a virtual interview loop. This interview loop will consist of two back-to-back 45-minute interviews. Congratulations!
Please complete the survey below by to schedule your interview. The time slot listed above is based off our interviewers' availability in Pacific Time. Please select as many timeslots as
If you want it
ANY INTRODUCTION NECESSARY, THE RECRUITER HIT ME WITH THE FAMOUS WORDS, WE WILL BE ASTATED. HOW COULD MY HARD WORK AND 4.0 NOT BE ENOUGH?
Bag It.