Before engineering...

@zamham_

52.3K followers · usually 13.6K views a post

Views

6.2M

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826.8K

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SoundTikTok sound · original sound - ivanratio_

Why it worked

The video uses a highly relatable 'before and after' trope that taps into the aspirational desires of students and young professionals, effectively using a trending audio track to drive engagement.

Summary

The video shows a humorous progression of a person's life from before, during, and after completing an engineering degree. It contrasts the stress of school with the luxurious and adventurous lifestyle enjoyed after graduation.

Structure

1Before engineering photo
2During engineering photo
3Graduation photo
4Travel and luxury lifestyle montage

Call to action

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On-screen text

Before engineering... During engineering... 💀 After engineering 🔥🔥

Transcript

I think I died in an accident cause this must be heaven. I gotta testify. Come up in the spot looking extra fly. For the day I die, I'm a touch the sky.