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14.3Silent UGCOther hook
Hook
One Unmarketable Tomato
@manichiddengem
7.5K followers · usually 6.5K views a post
Views
106.5K
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4.5K
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Why it worked
The video uses a relatable, humorous observation about 'ugly' produce to create a micro-story that viewers can easily engage with and share.
Summary
A person at a grocery store picks up a misshapen heirloom tomato and expresses sympathy for it being unmarketable. They ultimately decide to put the tomato back on the shelf.
Structure
- 1Identify the misshapen tomato
- 2Show the front of the tomato
- 3Reveal the back of the tomato
- 4Express empathy for the produce
- 5Return the tomato to the bin
On-screen text
One Unmarketable Tomato
Transcript
Bro, nobody is going to buy this tomato. Look at it from the front, bro. But then, a jump scare, because I'm just going to put that down. But I feel bad for it because they're going to throw it out.
Original caption
That poor guy mutated af #unmarketabletomato
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