When you thought rich people aren't that different

@asterlai

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SoundTikTok sound · original sound - asterlai

Promoted product

Whiteout Survival

10 videos7 creators

Why it worked

The video uses a relatable 'rich vs. relatable' skit format to build engagement before seamlessly transitioning into a product demonstration, making the ad feel like a natural part of the conversation.

Summary

A skit featuring two characters comparing their lifestyles and consumer habits, which transitions into a discussion about the mobile game Whiteout Survival. The video highlights the game's satisfying gameplay as a way to relieve stress.

Structure

1Characters discuss consumerism and upgrading phones
2Characters compare makeup products
3Characters reveal they both play Whiteout Survival
4Gameplay demo of the app
5

Original caption

Some survive in the game, some in real life. #whiteoutsurvival #richintern #officehumor #adultlife

More from @asterlai

Product placement

Whiteout Survival is the central subject of the second half of the video, shown via screen recording of the gameplay.

On-screen text

When you thought rich people aren't that different hey the new iPhone's dropped I play games on my iPad I'm not all about that consumerism life you know plus the orange colour is just but already ordered a new one it's orange nice shade I've got that one too you use this one this is like cheap I love how it's not sticky but still super glossy yes Whiteout Survival wait you play it too of course I love this game I've unlocked most of them look at this Snowbusters doesn't it feel so satisfying it's like all stress from work and life just melts away yeah you still got stress from work and life

Transcript

hey the new iPhone's dropped. I'm not trading up. Um no same. I don't even take photos that much. I play games on my iPad. I'm not all about that consumerism life you know. Plus the orange colour is just. I mean I don't trade up but already ordered a new one. It's orange. Nice shade I've got that one too. You use this one? This is like cheap. Yes I bought every shade from this collection. I love how it's not sticky but still super glossy. Yes. Whiteout Survival. Wait you play it too? Of course I love this game and I like collecting skins. I've unlocked most of them. Look at this Snowbusters, doesn't it feel so satisfying? It's like all stress from work and life just melts away. Yeah you still got stress from work and life.