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The video likely resonated because it addresses a common pain point for content creators: the time-consuming and often addictive nature of managing social media platforms. The discovery of Buffer as a solution for efficient cross-posting offers a practical and valuable tip.

The creator discusses the daily struggle of posting on Instagram and the addictive nature of the app. They introduce Beeper as an alternative for managing messages and comments, and then discover Buffer, an app that allows simultaneous posting to Instagram and TikTok, which they found while on a train.