This is just your average 26 year old.

@limmytalksmoney

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Promoted product

MyMoneyChartsmymoneycharts.com

Upload your bank or credit card statements and get Sankey charts of your spending.

12 videos

Why it worked

The video leverages a high-engagement 'lifestyle/wealth' hook combined with a visual, easy-to-understand data representation that naturally leads the viewer to want to use the tool themselves.

Summary

The creator uses a Sankey diagram to humorously break down the fictional spending habits of a wealthy 26-year-old. He concludes by directing viewers to his own website, MyMoneyCharts, to create their own financial visualizations.

Structure

1Introduce the premise of a wealthy 26-year-old
2Walk through the Sankey diagram of expenses
3Make a joke about avoiding taxes
4

Original caption

How he spends his money is hilarious#greenscreen

More from @limmytalksmoney

Product placement

The video uses the MyMoneyCharts tool to visualize the data, and the URL is explicitly mentioned and shown on screen.

Call to action

If you want to know what your chart looks like, you can go here and make one.

On-screen text

Just your average 26 year old @velvetm5 Average 26 year old making $20 million a year Made on mymoneycharts.com

Transcript

This is just your average 26 year old. Just the average 26 year old bringing in 20 million dollars a year. Some real estate, a staffing agency, some crypto, and just a couple of fun toys here. And of course, I mean, when you're in your 20s, do you really even need to pay taxes? Is that, is that necessary? Just some super chill, nothing crazy. By the way, I checked this guy's Instagram. He's got all these cars. And if you want to know what your chart looks like, you can go here and make one. Good luck everybody.