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Unpopular opinion from a money perspective, love the quarter zip trend but listen we got mothers out here of third graders going out to find quarter zips that are $78. The more you guys compete against quarter zips, button up cardigan, fur coats, wool coats, da da da da da da, black peoples are the biggest consumers in America. All you're doing now is getting the brands to start making the thing that you are putting out that are trending to capture your dollars. Can we talk annuities, can we talk stocks, can we talk savings, can we talk investment? This is not a competition to see who can spend the most money. Moms, if you've got a kid in school, go to Salvation Army cause quarter zips been sitting up in there for a long time. Stop spending your money and looking for name brands and jumping on a trend to spend $80 on a sweater.