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15.6OtherStory Open hook
Hook
in your senior year, there will be a train that takes you to college away from your hometown. It is VERY important you get on that train
@amaris.iwara
1.2K followers · usually 1.8K views a post
Views
28.6K
Likes
2.5K
Comments
21
Shares
44
Why it worked
The video taps into strong emotional nostalgia and aspirational feelings about the college experience, which resonates deeply with high school students and alumni.
Summary
A student shares a nostalgic montage of their time at the University of North Carolina at Chapel Hill. The video captures various campus landmarks and social events to celebrate the college experience.
Structure
- 1Opening text overlay about leaving for college
- 2Montage of campus landmarks
- 3Montage of social activities and sports events
- 4Closing shot of campus
On-screen text
in your senior year, there will be a train that takes you to college away from your hometown. It is VERY important you get on that train
Original caption
love it here and go heels🩵🤍 . . . #uncchapelhill #collegelife #senioryear #collegeapps #hometown
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