Why it worked
The video leverages a highly relatable 'manifestation' trend that resonates with students and young professionals by pairing aspirational lifestyle goals with the grind of academic work.
Summary
A student shares a list of aspirational life goals overlaid on a video of herself studying. The video uses the text to express motivation for continuing her education.
Structure
- 1Creator sits at a desk with headphones on
- 2Text overlay lists aspirational lifestyle goals
- 3Creator takes a sip of a drink while studying
- 4Creator continues working on a tablet
On-screen text
a boston brownstone
my MBA at Stanford,
Harvard, or Wharton
A black family
home in Connecticut
Mercedes GLA 250
a summer house in Martha's
Vineyard
and a european summer
every summer