you would think making mouth tape would be simple

@sebbyoppar

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SoundTikTok sound · original sound - sebbyoppar

Promoted product

Hush Tape

Health & Fitness | Lifestyle | LGBTQ+

Why it worked

The video builds trust by showing the 'ugly' side of product development, including failed prototypes and research, which makes the final product feel more premium and well-vetted.

Summary

The creator explains the rigorous development process behind his K-beauty brand's mouth tape product. He highlights the extensive research, prototyping, and manufacturing standards required to ensure quality.

Structure

1Hook about the simplicity of mouth tape
2Revealing the complex behind-the-scenes process
3Testing competitors and identifying flaws
4Prototyping and the search for a manufacturer
5Emphasizing quality control and lab testing

Original caption

when quality is your #1 priority, it’s not that simple #kbeauty #korean #skincare #cleanproducts #productlaunch

More from @sebbyoppar

Product placement

Hush Tape is shown throughout the video as the subject of the development story.

On-screen text

how I built my own K-beauty brand how I built my own K-beauty brand part 2 "Hush Tape" Product Development

Transcript

you would think making mouth tape would be simple. it's just tape, right? wrong. if you saw the behind the scenes, you would think we're cooking up some life saving drug. we ordered every mouth tape brand, tried every alternative and made a list of everything we hate. started prototyping it ourselves in our apartment and then came the manufacturer hunt. we trialed a bunch from China, Korea but only one Korean factory passed the quality check and had formulations that were lab tested from dermatologists in Korea. now was it expensive yes. was it worth it also yes. turns out when you care this much about getting the details right nothing is really that simple.