glow-up tip from Korean plastic surgeon

@sebbyoppar

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Hush Hourseen in 9 videos →https://hushhour.com/ ↗

Why it worked

The video uses a high-authority hook (Korean plastic surgeon) and a relatable problem (mouth breathing/jawline) to build trust before introducing a solution that addresses the specific pain points of existing alternatives.

Summary

The creator shares a personal story about mouth breathing and how he discovered the benefits of mouth taping for sleep and jaw health. He then introduces his own brand of mouth tape, highlighting its skin-safe and spa-like features.

Structure

1Personal anecdote about plastic surgeon father
2Problem identification: mouth breathing and jawline issues
3Discovery of mouth taping benefits
4Critique of existing market options
5Introduction of his own product

Product placement

The creator introduces his own brand of mouth tape, Hush Hour, showing the product packaging and the tape itself.

Original caption

PSA easy glow-up hack with @itshushhour #madeinkorea #kbeauty #glowuptips #cleanproducts #korean #skincare

More from @sebbyoppar

Their other posts in the index, biggest breakout first.

On-screen text

glow-up tip from Korean plastic surgeon my daddy was a top plastic surgeon in Korea and he would always say close your mouth or your face will shift I was a disgusting little mouth breather all my life but once I found out that it could actually sabotage my jawline I was like bet cut to years later my boyfriend sends me a photo of me sleeping mouth wide open and that's when I fell down this mouth taping rabbit hole suddenly I was sleeping through the night no snoring no jaw tension no more 3:00am wake ups other mouth tape other mouth tape other mouth tape gave me rashes so I decided to make my own infused with green tea and aloe lemon scented like a spa and actually safe for your skin all this to say you're welcome

Transcript

My daddy was a top plastic surgeon in Korea and he would always say close your mouth or your face will shift. I was a disgusting little mouth breather all my life but once I found out that it could actually sabotage my jawline I was like bet. Cut to years later, my boyfriend sends me a photo of me sleeping, mouth wide open. A gasp. And that's when I fell down this mouth taping rabbit hole. Suddenly I was sleeping through the night, no snoring, no jaw tension, no more 3:00am wake ups. But all the mouth tapes out there either smelled weird, gave me rashes, so I decided to make my own. Infused with green tea and aloe, lemon scented like a spa and actually safe for your skin. All this to say you're welcome.