how I built my own K-beauty product

@sebbyoppar

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Selling · Ecom Product

Hush Hourseen in 9 videos →https://hushhour.com/ ↗

Why it worked

The video leverages the 'founder story' narrative, which builds trust and authenticity by showing the behind-the-scenes effort and personal values behind the product.

Summary

The creator explains the journey of developing his own K-beauty mouth tape brand, Hush Hour, after being dissatisfied with existing options. He highlights the product's clean ingredients and the seven-month development process in Korea.

Structure

1Hook: how I built my own K-beauty product
2Problem: dissatisfaction with current mouth tape brands
3Solution: the creator's own brand, Hush Hour
4Process: development in Korea with clean ingredients
5CTA: check out Hush Hour

Product placement

The creator holds and demonstrates the Hush Hour mouth tape packaging throughout the video.

Call to action

Original caption

@itshushhour IS FINALLY HERE! Show some love 🙏 #kbeauty #cleanproducts #productlaunch

More from @sebbyoppar

Their other posts in the index, biggest breakout first.

check out Hush Hour

On-screen text

how I built my own K-beauty product

Transcript

Guys, I made it. It's so comfortable I almost forgot it was on. Guys, it is finally here. I made my own mouth tape and brought it from Korea. I've been mouth taping for over a year, so I've tried almost every brand out there. Honestly, I was just tired of all the sketchy ingredients and not knowing what's in the products. If you know me, you know I'm big on three things: health, skin, and sleep. And I'm not about to put some mystery glue on my face for eight hours a day. That's crazy, right? So what did I do about it? Me and two friends decided to fly to Korea, find a manufacturer who specializes in Korean skincare, and we spent nearly seven months developing and testing our product with aloe and green tea. And that's how Hush Hour was born. If you're looking for clean sleep care products with skincare standards, Jaffa says check out Hush Hour.