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@lanawilman — 42x breakout | Overshot

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41.6×Silent UGCOther hookLifestyle

Hook

A MORNING IN LAPLAND

@lanawilman

250.3K followers · usually 19.9K views a post

Views

834.0K

Likes

159.5K

Comments

325

Shares

11.6K

Promoted product

Airbnbhttps://www.airbnb.com ↗

Why it worked

The video leverages high-quality, aesthetic 'slow living' visuals and a desirable travel location to create a sense of escapism that viewers find highly engaging.

Summary

A woman spends a slow, cozy morning in a modern cabin in Lapland. She enjoys coffee and a cinnamon roll while her partner goes for a run in the snow.

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Transcript, structure and on-screen text

5 beats and 11 lines of on-screen text — the parts you need to write your own version.

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Original caption

Spend a cosy morning in Lapland with me!! Coffee, a cinnamon roll and a slow start whilst Drew went snow running lol #morningroutine #morningvlog #airbnbtour #lapland

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