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3.5Talking Head
Hook
YOUR GO-TO-MARKET IS RUINING YOUR PITCH
@brandontorymusic
2.2K followers · usually 1.4K views a post
Views
4.8K
Likes
525
Comments
40
Shares
45
Why it worked
The video uses a relatable analogy of a fighting style versus strategy to explain a complex business concept. This makes the advice easy to understand and memorable, likely resonating with founders who have experienced similar pitching situations.
Summary
The video explains that founders often fail to articulate a clear go-to-market strategy when pitching to investors. Instead of providing a high-level category of their strategy, they detail specific tactics, which makes them sound inexperienced.
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Transcript, structure and on-screen text
4 beats, a 173-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Your idea isn’t the problem. Your GTM is. #founders #startups #pitching #gtm #gotomarket
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