WHY I TOOK MUSIC WITH MILLIONS OF STREAMS OFF OF SPOTIFY

@brandontorymusic

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Shareseen in 7 videos →https://share.stream/assets/base/0x2446E179dc1F49ABA8c83E11a653096d5927d604?utm_source=tiktok ↗

Why it worked

The video addresses a common pain point for independent musicians: the difficulty of building a direct relationship with fans and the financial limitations of streaming platforms. By offering a clear alternative with tangible benefits, it resonates with creators looking for more control and profitability.

Summary

The creator explains why they removed their music from Spotify, citing the lack of direct fan data and financial losses. They now use SHARE.STREAM to distribute music directly to consumers, allowing for instant payments, flexible pricing, and direct fan engagement.

Structure

1Explains the problem with Spotify's lack of data and financial losses.
2Details the cost of marketing music on Spotify vs. the return.
3Introduces SHARE.STREAM as a direct-to-consumer solution.
4Highlights the benefits of direct distribution: instant payment, flexibility, and fan relationships.

Product placement

The creator promotes SHARE.STREAM as a platform for direct-to-consumer music distribution, highlighting its benefits over traditional streaming services.

Original caption

People keep asking why my music isn’t on Spotify so here it is. #musicbusiness #spotify #indiemusic

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Call to action

So now I put my music out direct to consumer on share.stream where I get paid instantly, have complete flexibility with pricing, and a direct relationship with the fans.

On-screen text

WHY I TOOK MUSIC WITH MILLIONS OF STREAMS OFF OF SPOTIFY

Transcript

I had songs with millions of streams off of Spotify and I took them all down. I played the music industry game, I was shopping records to get a deal. But every time me and my manager went into a label meeting, they said the same thing: "We love the music, but your monthly listener count has to be a little bit higher." After a while it's like, "Bro, what do I need you for?" And even worse, Spotify doesn't give you access to your data. That means you can invest all this money to get your monthly listener count to 100,000 and still have no idea who those people are. So when you go to tour, when you go to sell merch, when you go to drop a new project, you're basically starting over because you have no relationship with the fans. So I took my music off Spotify because of simple math. I spent at least $5,000 on every record that hit a million streams. I only made back $3,500. That's a $1,500 loss. I could have spent the same money driving traffic to direct consumers and A, could have made a profit, and B, would have had an email list full of fans that I could leverage for future drops. So now I put my music out direct to consumer on share.stream where I get paid instantly, have complete flexibility with pricing, and a direct relationship with the fans.