Why it worked
The video uses a highly relatable, universal human experience to drive engagement through shared frustration.
Summary
A woman is lying in bed trying to sleep when she suddenly starts itching. She tosses and turns in frustration, unable to get comfortable.
Structure
- 1Woman lying in bed
- 2Sudden onset of itching
- 3Frustrated movement
- 4Unable to sleep
On-screen text
When I finally get comfortable in bed but then my body suddenly starts itching like crazy