Why it worked
The video uses a highly relatable, low-effort 'me trying to sleep' trope that resonates with the common experience of late-night online shopping.
Summary
A creator lies in bed and tosses and turns, unable to sleep because she is thinking about shopping for autumn clothing.
Structure
- 1Creator lying in bed
- 2Creator tossing and turning
- 3Creator sitting up and looking at a laptop
On-screen text
me trying to sleep but my mind is full of fall clothes i want to buy