Just pulled up the Harmons,

@dtcwithzach

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3.1K

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SoundTikTok sound · Soft Sunlight (Lofi)

Promoted product

Smearcase FroCo

Why it worked

The video effectively uses a native mention strategy by showcasing a new and interesting product (high-protein ice cream) in a relatable setting (grocery store). The creator's genuine enthusiasm and clear recommendation, combined with the visually appealing product, likely resonated with viewers interested in health-conscious treats.

Summary

The creator visits a Harmons grocery store in Utah to purchase Smearcase FroCo, a high-protein cottage cheese ice cream. They highlight the new strawberry flavor and encourage viewers to try it.

Structure

1Arriving at Harmons
2Browsing the ice cream aisle
3Selecting Smearcase FroCo
4Showing the product and its details
5Tasting the ice cream

Original caption

@Smearcase FroCo finally hit Harmons in Utah. High-protein cottage cheese ice cream and the strawberry flavor goes crazy. Go grab a pint and show some love. #cpg #utahfood #proteinicecream

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Product placement

Harmons: APPEARS - a grocery store chain. Removing it would change the setting but not the core action of the video. Smearcase FroCo: ACTS - a brand of high-protein cottage cheese ice cream. The video shows it being purchased and consumed, and the creator discusses its flavor and protein content. Removing it would remove the subject of the video.

Call to action

If you're near Harmons, go try it out and show them some love.

On-screen text

HARMONS NEIGHBORHOOD GROCER FROCO SMERCASE STRAWBERRY 39g PROTEIN Made with REAL Strawberries! YOUR NEW PROTEIN DEALER

Transcript

Just pulled up the Harmons, my buddy Joe finally got smurf case and stores here in Utah. It's a high protein cottage cheese ice cream and the macaro are insane. They just dropped a new flavor, strawberries, so I grabbed a pint and it's seriously amazing. If you're near Harmons, go try it out and show them some love. Shout out to Joe. Keep crushing it, brother.

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