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All breakouts
Smearcase FroCo
3.5Silent UGC
Hook
Just pulled up the Harmons,
@dtcwithzach
1.1K followers · usually 941 views a post
Views
3.1K
Likes
80
Comments
7
Shares
32
Selling · Other Product
Why it worked
The video effectively uses a native mention strategy by showcasing a new and interesting product (high-protein ice cream) in a relatable setting (grocery store). The creator's genuine enthusiasm and clear recommendation, combined with the visually appealing product, likely resonated with viewers interested in health-conscious treats.
Summary
The creator visits a Harmons grocery store in Utah to purchase Smearcase FroCo, a high-protein cottage cheese ice cream. They highlight the new strawberry flavor and encourage viewers to try it.
Structure
- 1Arriving at Harmons
- 2Browsing the ice cream aisle
- 3Selecting Smearcase FroCo
- 4Showing the product and its details
- 5Tasting the ice cream
- 6Recommending the product
Product placement
Harmons: APPEARS - a grocery store chain. Removing it would change the setting but not the core action of the video.
Smearcase FroCo: ACTS - a brand of high-protein cottage cheese ice cream. The video shows it being purchased and consumed, and the creator discusses its flavor and protein content. Removing it would remove the subject of the video.
Original caption
@Smearcase FroCo finally hit Harmons in Utah. High-protein cottage cheese ice cream and the strawberry flavor goes crazy. Go grab a pint and show some love. #cpg #utahfood #proteinicecream
More from @dtcwithzach
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