PSA coconut cult released a campfire s'mores flavor 🤩

@thecleancart

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SoundTikTok sound · original sound - thesaltlifefamily

Promoted product

Coconut Cult

Organic coconut yogurt in glass jars, packed with billions of super-live probiotics. Tangy, mousse-like, and the most deliciously odd way to stay regular.

3 videos3 creators

Why it worked

The video leverages a "new product drop" hook, tapping into consumer excitement for novel food items. The use of a popular grocery haul format and a relevant influencer (Fig Ambassador) likely contributed to its reach.

Summary

The video showcases a new "campfire s'mores" flavor of Coconut Cult yogurt found in a grocery store. The creator expresses excitement about trying it and mentions using the Fig app to check for added sugars.

Structure

1Showcases Coconut Cult yogurt on a store shelf
2Highlights the new "campfire s'mores" flavor
3Expresses excitement to try the product
4

Original caption

Ummm has anyone tried this yet?! I am DYING to!! #coconutcult #healthygroceryhaul #figpartner #sproutsfarmersmarket #wholefoods

More from @thecleancart

Product placement

Coconut Cult: acts - it is a brand of yogurt that is being showcased and discussed as a new flavor release. Removing it would change the video's topic. Fig: appears - it is a watermark/app logo in the corner of the screen, used for scanning products. Removing it would not change the video's topic.

On-screen text

PSA coconut cult released a campfire s'mores flavor 🤩

Have you bought these anti-inflammatory hidden gems at Trader Joe’s?! #traderjoe

91.2

75.3K9.0K3

Trader Joe's

75.3Kviews@thecleancart