JIMMY CHOO

@thejollysheep

1.4K followers · usually 464 views a post

Views

3.2K

Likes

180

Comments

7

Shares

39

SoundTikTok sound · original sound - jimmychoo

Promoted product

Jimmy Choo

2 videos2 creators

Why it worked

The video leverages the aspirational nature of the Jimmy Choo brand and associates it with a cozy, indulgent holiday experience, making it appealing and shareable.

Summary

A festive red cart branded with Jimmy Choo is set up in a store, offering hot chocolate. The video shows the process of preparing a drink with a branded marshmallow, highlighting a holiday promotion.

Structure

1Setting up the Jimmy Choo branded cart
2Preparing hot chocolate with branded cups
3Adding a Jimmy Choo branded marshmallow
4Showcasing the finished drink with Jimmy Choo handbags

Product placement

Jimmy Choo: ACTS - The brand name appears on a promotional cart and on cups and marshmallows, indicating a branded event or offering. Removing the name would change the context of the event. Jimmy Choo: APPEARS - The brand name appears on handbags displayed in the background. Removing these would not change what happens in the video.

Original caption

When winter glamour meets cozy indulgence. Serving holiday chocolate at @Jimmy Choo @South Coast Plaza. #jimmychoo #southcoastplaza #hotchocolate #holidayparty #holidaycheer