Melbourne's newest winter sweet treat

@jumscarlett

3.5K followers · usually 2.4K views a post

Views

31.1K

Likes

1.4K

Comments

5

Shares

751

SoundTikTok sound · original sound - chickadeerecords

View velocity

+10.0K views over 23.8d · ~421/day · 4 observations

Promoted product

L'Arte Della Gelato

Enjoy best gelato&ice cream with many flavours in L’Arte Della Gelato, friendly staff, generous scoops, great music and a cute vibe!

2 videos2 creators

Why it worked

The video showcases a visually appealing and unique dessert, tapping into the popular 'food porn' aesthetic. The combination of interesting textures and flavors, presented in a step-by-step preparation, likely drove engagement.

Summary

The video shows the creation of a unique winter treat: a toasted ube marshmallow hot chocolate from L'Arte Della Gelato. The process involves piping marshmallow around a cup, toasting it, pouring in hot chocolate, adding a scoop of ice cream, and drizzling with chocolate sauce.

Structure

1Piping marshmallow around a cup
2Toasting the marshmallow
3Pouring in hot chocolate
4

Original caption

This is the toasted ube marshmallow hot choc from📍L’Arte Della Gelato, Fitzroy So delicious and is the perfect sweet treat/ late night snack this winter ❄️🪽✨ #melbourne #thingstodo #hotchocolate #gelato #melbournefood

More from @jumscarlett

Product placement

L'Arte Della Gelato: ACTS - it is the name of the ice cream shop where the video takes place and the product is made. Removing it would change the context of the video. It is the subject of the video. Ube Marshmallow Hot Chocolate: ACTS - it is the specific product being made and shown in the video. Removing it would change the video. It is the subject of the video.

On-screen text

Melbourne's newest winter sweet treat Contents: RASP Date: L'ARTE DELLA GELATO DARK CHOCOLATE PISTACHIO PASSION FRUIT BLOOD ORANGE STRAWBERRY RASP CHOCOLATE UNIQUE SPICED FIG SOUR CHERRY STRACCIATELLA WINTER SPECIAL $8.50 Ube Marshmallow Flavour Hot Chocolate GELATO HAZELNUT MILK TIM TAM SALTED CARAMEL HONEYCOMB MINT CHOCOLATE BURNT ORANGE MATCHA STRAWBERRY BANOFFEE PIE BISCOFF CHEESECAKE NATURE L'ARTE DELLA GELATO ARTE DELLA STRAWBERRY BANOFFEE PIE Dark Chocolate Vegan pistachio Blood Orange Amerana Tim Tam Coffee Lime