NEW INSTAGRAM UPDATE!!

@therickyzollinger

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SoundTikTok sound · original sound - therickyzollinger

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Why it worked

The video leverages a timely update from a major social media platform, providing users with essential information about a change that directly affects their profiles and engagement metrics. The creator's direct address and question at the end encourage interaction and community discussion.

Summary

Instagram is testing a new feature on profiles that replaces the 'following' count with a 'friends' count, indicating mutual follows. This change is rolling out slowly and currently only visible on one's own profile, with no impact on reach or strategy.

Structure

1Announce new Instagram update
2Explain the change from 'following' to 'friends'
3Clarify that reach and strategy are unaffected
4Mention it's a slow rollout and only visible on personal profiles
5Ask for viewer opinion on the update

Product placement

The video discusses a new feature being tested on the Instagram platform, specifically how follower counts are displayed on profiles.

Call to action

Original caption

Instagram is testing a quiet profile change 👀 Instead of showing how many people you follow, some accounts now see “Friends,” which reflects mutual follows. No action needed. No change to reach or strategy. And right now, it only shows on your own profile. If you don’t see it yet, that’s normal. It’s still rolling out. Do you like this update or not really? #instagramupdates #instagramtips #contentcreator #socialmediatips #instagram

More from @therickyzollinger

On-screen text

NEW INSTAGRAM UPDATE!! quick instagram 28 posts 1,312 followers 898 friends 1,312 followers 898 friends 996 following subscription This This is still rolling out slowly Do you like this change no yes

Transcript

quick Instagram update you might start on your profile. Instagram is testing a change where instead of showing you your following, they show you your friends. Basically instead of showing you how many people you follow, it's showing you how many people follow you back. And while this is a relatively big change, it's important to note that nothing will change about your reach, your reach, or your strategy. And right now it only shows on your profile. It's not public yet. This is still rolling out slowly. So if you don't see it yet, don't worry, that's normal. Do you like this change? No, yes, let me know in the comments.