NEW INSTAGRAM UPDATE!!

@therickyzollinger

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Why it worked

The video leverages a timely update from a major social media platform, providing users with essential information about a change that directly affects their profiles and engagement metrics. The creator's direct address and question at the end encourage interaction and community discussion.

Summary

Instagram is testing a new feature on profiles that replaces the 'following' count with a 'friends' count, indicating mutual follows. This change is rolling out slowly and currently only visible on one's own profile, with no impact on reach or strategy.

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Transcript, structure and on-screen text

5 beats, a 112-word transcript and 13 lines of on-screen text — the parts you need to write your own version.

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Original caption

Instagram is testing a quiet profile change 👀 Instead of showing how many people you follow, some accounts now see “Friends,” which reflects mutual follows. No action needed. No change to reach or strategy. And right now, it only shows on your own profile. If you don’t see it yet, that’s normal. It’s still rolling out. Do you like this update or not really? #instagramupdates #instagramtips #contentcreator #socialmediatips #instagram