Instagram just dropped a new feature for creators that I've never seen a platform do before.

@haydencashion

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Why it worked

The video provides high-value, actionable information about a new platform feature, which encourages high engagement through comments and saves.

Summary

The creator explains a new Instagram feature that allows users to test Reels with non-followers before publishing them to their main profile. This tool helps creators experiment with content without affecting their existing audience's feed.

Structure

1Introduce the new Instagram feature
2Explain how the trial reel works
3Describe the benefit of not showing on the profile grid
4Explain the 24-hour engagement metrics process
5Conclude with the benefit of experimentation

Product placement

Instagram (the platform itself)

Call to action

let me know in the comments if you have it.

On-screen text

Instagram just dropped a new feature for creators that I've never seen a platform do before. Trial In feed and Reels, your reel will only be shown to non-followers. If it performs well, you can also choose to automatically share it to everyone in trial settings. Tag people Add topics Save draft Share Drafts and trial reels Trial reel insights 504 126 4 12 You can now experiment new ideas without impacting your regular audience. This feature is rolling out worldwide, let me know in the comments if you have it.

Original caption

Instagram now lets you test Reels with non-followers before posting! Anyone else got this yet? #digitalmarketing #socialmediatrends #instagramtips

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Transcript

Instagram just dropped a new feature for creators that I've never seen a platform do before. You can now test your content with non-followers before posting it for your followers. When you post a trial reel, it will not show up on your profile grid so your followers won't see it. After 24 hours, Instagram will send you the engagement metrics of this trial reel so you'll be able to decide if you want to share it to your followers. The key here is you can now experiment new ideas without impacting your regular audience. This feature is rolling out worldwide, let me know in the comments if you have it.