Deviant Art users thinking about what to draw today:

@m1ckey_m0u53

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Clubhouse

https://www.clubhouse.com/ ↗

Why it worked

The video leverages a popular, nostalgic cartoon format to deliver a niche internet culture joke, making the product mention feel like a natural punchline rather than an advertisement.

Summary

This video uses a clip from Mickey Mouse Clubhouse to create a meme about Deviant Art users, while incorporating a joke about the app Clubhouse. The creator uses the characters' dialogue to pivot from a dark joke to a lighthearted reference to the social audio platform.

Structure

1Text overlay introduces the meme topic
2Clip of Pete talking about his clubhouse
3Dialogue shifts to the invitation in the pocket
4The joke resolves with the Clubhouse reference

Product placement

The app Clubhouse is mentioned by name as a play on words regarding the 'clubhouse' in the cartoon.

On-screen text

Deviant Art users thinking about what to draw today: _ore V G

Original caption

#deviantart #dokidokiliteratureclub #hazbinhotel #peglegpete #invincible @Peg-Leg Pete

More from @m1ckey_m0u53

Their other posts in the index, biggest breakout first.

Transcript

Oh, what should I do? It's me, Pete. This is your big chance, Pete buddy. Now that you've got the glove balloon, you can have the clubhouse all to yourself, just like you were thinking. Yeah, Pete's clubhouse. It's nice, Pete. Now, now, Peety. You know it's not nice to leave poor Mickey in the giant's bird cage. He's your friend. Mickey's not your friend. He didn't even give an invitation to the Easter party, remember? He's got you there, nice Pete. Oh, but Mickey did invite you. The invitation's right there inside your back pocket. It's been there all this time. It is?