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214AnimationContrarian hook
Hook
“Arby’s is straight slop!” ppl the second they see Arby’s sides:
@m1ckey_m0u53
6.9K followers · usually 2.6K views a post
Views
701.6K
Likes
105.6K
Comments
2.3K
Shares
7.4K
Why it worked
The video leverages a popular meme character to create a humorous, relatable contrast between public perception and the actual appeal of the food, making the brand promotion feel like organic entertainment.
Summary
A cartoon character named Booba reacts enthusiastically to various Arby's side dishes being presented on screen. The video uses a humorous meme format to showcase the food items.
Structure
- 1Booba character expresses skepticism
- 2Rapid cuts of Arby's sides appear
- 3Booba character reacts with excitement
- 4Final shot of Booba eating Arby's mozzarella sticks
Product placement
Arby's curly fries, mac and cheese, hash browns, crinkle fries, chicken tenders, and mozzarella sticks are shown.
On-screen text
“Arby’s is straight slop!” ppl the second they see Arby’s sides:
Original caption
#booba #arbys #arbysfood #sides #arbyssides
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