Post by @sharonkgillenwater

I learned a lot about senior executives when I worked in the events industry. Especially when you’re targeting senior leaders, you can’t build it and expect them to come. Instead, learn all about who you want in the room and then build an event that’s designed to appeal to those specific people. #executiveiq #b2bsaas #b2bsales #eventstrategy #corproatetiktok