Why it worked
The video uses relatable archetypes of TikTok users, making it highly shareable and engaging. The quick cuts and visual gags associated with each type keep the viewer entertained and encourage comments identifying with the types.
Summary
The video humorously depicts five different types of TikTok users: the sharer who spams friends, the aesthetic person who only types with cute keyboards, the meme picture collector who shops for stickers in comments, the silent scroller who scrolls for hours expressionlessly, and the text picture commenter who can create text art quickly. The latter types showcase specific app features for customization and creative commenting.