OOTD

@polly_helvacioglu

22.5K followers · usually 1.3K views a post

Views

29.4K

Likes

1.2K

Comments

5

Shares

8

SoundTikTok sound · original sound - polly_helvacioglu

Promoted product

Treats Studios

Why it worked

The video leverages the 'OOTD' trend and high-status luxury items to build rapport and authority with the audience, making the brand mention feel like a natural part of her lifestyle.

Summary

The creator shows off her outfit of the day, highlighting her jewelry, shoes, and a new handbag. She mentions she is heading to a new restaurant called Carbon in Dubai.

Structure

1Introduction of outfit
2Showcasing jewelry stack
3Displaying new handbag
4Mentioning upcoming dinner plans

Product placement

Treats Studios clothing is mentioned as the main outfit piece.

On-screen text

OOTD

Original caption

Gawp gawp a new BABY 🦄 OOTD details: @Treats Studios @Van Cleef & Arpels @Cartier #ootdinspiration #OOTD #hermesbirkin #highvaluewoman #luxury

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Transcript

OOTD. Cheers. OOTD is Treats. Absolutely gorgeous. Classic jewelry stack and I also have some beautiful evil eye bracelets that I picked up in Dubai Mall yesterday. Shoes are Chanel. A new baby to the collection with a unicorn on it, so gawp gawp. I did film an unboxing. Lucky enough to be off to try the new Carbon in Dubai. Love that for me. Don't love that I'm going to have to sit in 45 minutes of traffic to get there because it is literally at the end of the palm.