Why it worked
The post leverages a common aspiration for financial success and insider knowledge, presented as 'confessions' from a high-status profession. The use of visually appealing, aspirational imagery paired with concise, impactful advice makes it easily digestible and shareable.
Summary
This post shares six rules for success, supposedly learned by an investment banker. The rules cover choosing a life partner wisely, keeping one's circle small, speaking less to be heard more, seizing opportunities, valuing private victories, and living below one's means while investing and using leverage.