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55.7Silent UGCContrarian hookLifestyle
Hook
Calgary's +15 is Underrated
@deekshaincanada
1.2K followers · usually 455 views a post
Views
26.5K
Likes
1.7K
Comments
11
Shares
173
Why it worked
The video taps into a relatable local pain point (harsh winters) and offers a lifestyle-based solution, making it highly shareable for residents of the city.
Summary
A video showcasing the convenience of Calgary's +15 indoor walkway network for downtown workers. It highlights the ability to commute, get steps in, and socialize without going outside during winter.
Structure
- 1Introduction to the +15 network
- 2Walking through the indoor walkways
- 3Showing amenities like cafes and seating
- 4Highlighting the benefit of avoiding winter weather
On-screen text
Calgary's +15 is Underrated
CALGARY'S PLUS 15
NETWORK IS SO
UNDERRATED BECAUSE
WHAT DO YOU
MEAN THAT I
CAN GO TO
WORK AND STILL
GET MY STEPS IN
AND GET THE
SUNLIGHT AND
DRINK SOME COFFEE
AND MEET MY
FRIENDS WHO ALSO
WORK DOWNTOWN
WITHOUT HAVING TO
STEP OUTSIDE DURING WINTER.
Original caption
Calgary’s +15 network is so underrated, especially if you work downtown. Do other cities have something like this? #calgary #yyc #plus15 #downtowncalgary #corporatelife
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