Why it worked
The video likely resonated due to its relatable depiction of office worker struggles with sedentary jobs and the humorous, self-deprecating approach to addressing it. The short, visual format with clear on-screen text makes it easily digestible and shareable on platforms like TikTok.
Summary
A woman is shown doing squats in a work bathroom, with on-screen text indicating she does this every hour to compensate for sitting down for nine hours straight. The video humorously depicts an attempt to counteract a sedentary work lifestyle.
Structure
- 1Woman in work attire
- 2Performing squats in bathroom stall
- 3On-screen text explains the action
- 4Continues squats with a humorous tone
On-screen text
me doing this every hour at work thinking it'll make up for the 9 hours straight i'm sitting down