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All breakouts
424Silent UGCContrarian hook
Hook
it's not as difficult as it looks
@j4cob.ecom
2.5K followers · usually 1.7K views a post
Views
717.7K
Likes
76.1K
Comments
5.3K
Shares
3.8K
Why it worked
The video uses social proof by showing a high volume of notifications, which creates a 'get rich quick' aspiration that is highly effective at driving engagement in the e-commerce niche.
Summary
The video shows a smartphone screen displaying a rapid stream of Shopify sales notifications, implying that the user is generating significant e-commerce revenue. It aims to demystify the process of starting an online business by highlighting the frequency of incoming orders.
Structure
- 1Displaying a locked phone screen
- 2Showing a rapid influx of Shopify notifications
- 3Encouraging viewers to comment for help
Product placement
Shopify is shown as the source of the sales notifications on the phone screen.
Call to action
Comment 'START' if you want me to help you
On-screen text
it's not as difficult as it looks
Original caption
Comment 'START' if you want me to help you #fyp #paximecom #ecommerce #shopify #business
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