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202Silent UGCContrarian hook
Hook
Everyone can be super. And when everyone's super, no one will be.
@ecomrgdaddy
6.8K followers · usually 11.1K views a post
Views
2.2M
Likes
208.3K
Comments
4.3K
Shares
13.3K
Why it worked
The video leverages a recognizable, high-impact audio clip paired with a visual that serves as 'social proof' of success, tapping into the aspirational nature of the dropshipping community.
Summary
The video shows a smartphone screen displaying a constant stream of Shopify order notifications, implying high sales volume. It uses a popular movie quote as audio to emphasize the competitive nature of the dropshipping business.
Structure
- 1Display of smartphone screen
- 2Rapid fire Shopify notifications
- 3Audio quote from The Incredibles
- 4Implication of business success
Product placement
The Shopify app is shown on a smartphone screen with multiple order notifications popping up.
On-screen text
Shopify
Original caption
I can’t sleep. 😴 #shopify #reseller #dropshipping #lockin #noexcuses
More from @ecomrgdaddy
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