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stop wasting money on shopify apps. hi, I'm Sarita, I run a Shopify store and after testing dozens of apps, I'm going to tell you the ones that are actually worth it. First is Smart SEO. This is the app that helps you get found on Google. Smart SEO optimizes your meta tags, alt text, and adds structured data so that Google understands your store. This will help you get more organic traffic, which is free traffic. You can't convert customers if they can't find you. Next is social proof, Judge.me. Judge.me automates product reviews after a purchase is made, so you get star ratings, photo reviews, and trust badges on your product page. Next is shipping. These are the apps that help you save time and money. ShipStation streamlines order fulfillment and offers the best shipping rates. And Pirate Ship is a free app that offers discounted rates. Last is email marketing. This is the app that's gonna help you get those repeat customers. Klaviyo helps automate and personalize SMS and email campaigns. Now you don't need all these apps day one. Just start with SEO, reviews, and shipping, and you can add automation as you grow. Comment any apps that I missed and follow for more Shopify tips.