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13.9Talking HeadContrarian hookEcommerce
Hook
You guys think you're so funny with these comments.
@andrewscizza
54.9K followers · usually 21.5K views a post
Views
295.0K
Likes
1.8K
Comments
51
Shares
28
Why it worked
The video uses a 'response to hate' format to create a bridge between a personal grievance and a subtle product plug, making the promotion feel like a natural part of the conversation.
Summary
The creator addresses negative comments on his previous video by claiming that while others use AI to hate, he uses it for a purposeful application. He then transitions to showing a screenshot of a comment from a user who appears to be him, implying he uses AI to generate content or engagement.
Structure
- 1Creator calls out negative commenters
- 2Dismisses the hate as pointless
- 3Contrasts his use of AI with theirs
- 4Shows a screenshot of a comment as proof of his purposeful AI use
Product placement
The creator mentions using AI for 'something purposeful', which links to his bio product HookM, an AI tool for TikTok ads.
On-screen text
You guys think you're so funny with these comments.
Like I don't even care, bro.
I literally don't even care.
Cuz the thing is, right?
You're using AI for no reason.
You're using it just to hate.
I at least use AI for something purposeful.
Original caption
Lowk not funny 😹
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