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All breakouts
111OtherStory Open hookEcommerce
Hook
Sorry if I tricked you, he was never real
@andrewscizza
54.9K followers · usually 21.5K views a post
Views
2.3M
Likes
105.9K
Comments
218
Shares
12.0K
Why it worked
The video uses a high-engagement 'shock' factor by utilizing a realistic AI filter, which naturally drives curiosity about the technology used to create the transformation.
Summary
A creator uses an AI face-swapping filter to transform from a young man into an older man in a bathroom setting. The video leverages a viral filter trend to showcase the capabilities of AI-driven visual transformation.
Structure
- 1Young man stands in bathroom
- 2Transition to older man
- 3Transition to different older man
- 4Final reveal of the older man
Product placement
The video uses an AI filter, which is the core technology offered by the creator's product, HookM.
On-screen text
Sorry if I tricked you, he was never real
Original caption
Sorry if you got fooled 😭 #divorce #GlowUp
More from @andrewscizza
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