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53.8Silent UGCHow-To hookLifestyle
Hook
Come make beeswax wraps with us!
@nature.bee
165.1K followers · usually 21.2K views a post
Views
1.1M
Likes
29.3K
Comments
50
Shares
526
Why it worked
The satisfying, rhythmic nature of the manufacturing process combined with the 'behind-the-scenes' transparency builds trust and curiosity about the product.
Summary
The video shows a behind-the-scenes look at the manufacturing process of beeswax wraps, from melting the wax to cutting and packaging the final product. It highlights the craftsmanship and care put into creating the brand's best-selling sets.
Structure
- 1Introduction to the manufacturing process
- 2Melting and preparing the beeswax mixture
- 3Coating the fabric rolls
- 4Cutting and folding the wraps
- 5Final packaging and branding
Product placement
Nature Bee beeswax wraps are the central focus of the entire video.
On-screen text
Come make beeswax wraps with us!
Original caption
Behind the scenes making one of our best selling beeswax wrap sets!! #onthisday #beeswaxwraps #SmallBusiness
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