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@STARFACE turned acne care into an accessory with their star-shaped pimple patches. Until then, most pimple patches on the market were either flesh colored or translucent and designed to conceal someone’s acne in addition to treating it. But in 2019, former Elle beauty editor Julie Schott and her business partner, entrepreneur Brian Bordainick, decided to flip the script and make the relatable experience of dealing with acne something to wear with pride and personality. Just goes to show you don’t need entirely new ideas to succeed: you can find opportunities within existing markets that most people overlook and make your own, better version 🌟 #brandstrategy #marketingstrategy #startup #entrepreneur #founder