Post by @marshallhaas

My new company is called Outliner. After working with tons of founders, I noticed the same pattern every time. Everyone knows they should have SOPs (Standard Operating Procedures), but almost no one actually makes them. Not because founders are lazy—but because documenting systems is slow, painful, and always gets pushed to “later.” Outliner lets you document SOPs while you work. You turn it on, you do your process, and you talk through what you’re doing—raw is fine. Outliner uses AI to turn that recording into clean, structured, usable SOPs automatically. The day you finally document processes in your business is the day you start to work *on* your business instead of *in* it. COMMENT “Outliner” TO LEARN MORE. #founderstory #entrepreneurship #businessideas #business #businesstools