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All breakouts
11.3Silent UGCPOV / Skit hookCreator Economy
Hook
POV: The girls pretending we didn't want to go anyway
@itssimply.nilly
245.8K followers · usually 2.2K views a post
Views
24.6K
Likes
1.6K
Comments
26
Shares
267
Why it worked
The video taps into the 'FOMO' and shared frustration of a popular event selling out, making it highly relatable to the brand's target audience.
Summary
The creator shows a screen recording of a Cvent registration page for an Ulta Beauty event, indicating they were unable to secure tickets. The video uses a humorous tone to express disappointment about missing out on the event.
Structure
- 1Creator shows a screen recording of a ticket registration page
- 2The page shows the user is in a queue
- 3The creator closes the laptop in frustration
- 4The video ends with a humorous caption about missing the event
Product placement
Ulta Beauty World event registration page
On-screen text
POV: The girls pretending we didn't want to go anyway
Original caption
Anyways… what are we doing April 16th? Since it’s not Ulta Beauty World #ultabeauty #ulta #ultabeautyworld #tickets #beauty
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