wake

@itssimply.nilly

245.8K followers · usually 2.2K views a post

Views

8.9K

Likes

1.2K

Comments

29

Shares

44

Why it worked

The video resonates by directly addressing and dismantling the often-unrealistic and harmful "hustle culture" narrative prevalent on social media, offering a more balanced and attainable perspective on entrepreneurial success.

Summary

The creator challenges the prevalent hustle culture narrative, arguing that success in business doesn't require waking up at 5 AM, eating perfectly, or working 12-hour days. She emphasizes that true success comes from freedom and personal fulfillment, not from adhering to a demanding and often glorified routine.

Structure

1Challenging hustle culture norms
2Defining personal success metrics
3Prioritizing freedom over excessive work
4Critiquing the glorification of hustle
5Advocating for a balanced approach to business

On-screen text

wake I every eat single hours successful me a unfortunately hustle started believe way to business they just people to simply them believing capable worthy successful not entrepreneurs portray every day because this routine that look don't calling or enough is case probably way now need time want team 10 feel a so of why so a freedom every my forced yes ambitious also hustle

Original caption

Success doesn’t have to feel like another cage 🙃 #success #motivation #hustleculture #habits #money

More from @itssimply.nilly

Their other posts in the index, biggest breakout first.

Transcript

I don't wake up at 5 AM. I don't call plan every single week. I don't eat healthy every single day and I don't work 12 hours a day. And yet, I still run a successful business that makes me $20,000 a month. Unfortunately, this toxic hustle culture has started to make people believe that the only way that they're going to be able to build a successful business, they do everything that I just mentioned. And then the people who are not able to do those things or simply don't want to do them, start believing that they're not capable or worthy enough to start a successful business. Not because entrepreneurs portray every single day. But also because we've glorified this hustle culture routine that we've started to look down on people who don't do those things, calling them lazy or not ambitious enough. And that is not the case. Probably, I could probably be making way more than I'm making right now, but that means that I need to sacrifice my time and freedom. I don't want it. I don't want a team. I don't want to work 10 hours a day. And I don't want my business to feel like I'm trapped at a job. So I work so hard to get out of that. And that's exactly why I love so much. I started a business because I wanted freedom, not for every single hour of my forced. Yes, as an ambitious woman, I also dislike hustle culture.