All right, stop using basic chatbots for research.

@mattfarmerai

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Kortixkortix.com

The open-source AI command center for your company. Every agent, skill, and memory is a file in one versioned repo you own — a workforce of AI agents that does real work, shared across your whole team from Slack, Teams, the web, or the CLI. Self-hostable, any model, your keys.

Why it worked

The video provides immediate, tangible value by demonstrating a specific, high-utility workflow that solves a common pain point (manual research) in under 60 seconds.

Summary

The creator demonstrates how the AI tool Kortix can automate complex research tasks, such as generating a comprehensive weekly AI news report. He highlights its ability to browse the web, synthesize data, and create various document formats to save users time.

Structure

1Identify the problem of manual research
2Introduce Kortix as an automated digital worker
3Demonstrate the tool executing a research prompt
4

Original caption

How to save 10+ hours a week on research. ⏳ Honestly, the ability to generate spreadsheets and cited reports from one prompt is a game changer. Drop a comment if you want the link 👇 #TechTips #strategy #dataanalysis #businesstips #Tech

More from @mattfarmerai

Product placement

The video is a direct demonstration of the Kortix AI tool, showing its interface and output capabilities.

Call to action

Go to kortix.com and use code U30 for a discount.

On-screen text

New AI Tools KORTIX STOP USING BASIC CHATBOTS FOR RESEARCH IF YOU'RE STILL DOING THIS MANUALLY IN 2025 YOU ARE FALLING BEHIND KORTIX IS A DIGITAL WORKER THAT ACTUALLY BROWSES THE WEB AND EXECUTES COMPLEX TASKS WHILE YOU DO OTHER THINGS LET ME SHOW YOU I GAVE IT A PROMPT RESEARCH THE LATEST AI NEWS THIS WEEK AND CREATE A SUMMARY REPORT IT'S NOT JUST GIVING ME INSTANT RESPONSES IT'S THINKING BROWSING MULTIPLE SOURCES GATHERING LIVE DATA BAM! A COMPREHENSIVE REPORT THAT WOULD HAVE TAKEN ME HOURS TO COMPILE MANUALLY DONE IN MINUTES IT CAN GENERATE SPREADSHEETS SLIDE DECKS DOCUMENTS AND IMAGES IT'S ALSO AVAILABLE IN MULTIPLE LANGUAGES SO YOU CAN USE IT NO MATTER WHERE YOU'RE FROM IF YOU WANT TO TRY IT GO TO KORTIX.COM THE LINK IS IN MY BIO AND USE CODE "U30" FOR A DISCOUNT

Transcript

All right, stop using basic chatbots for research. If you're still doing this manually in 2025, you are falling behind. Kortix is a digital worker that actually browses the web and executes complex tasks while you do other things. Let me show you. I gave it a prompt: research the latest AI news this week and create a summary report. Watch this. It's not just giving me instant responses, it's thinking, browsing multiple sources, gathering live data. Bam! A full comprehensive report that would have taken me hours to compile manually, done in minutes. It can generate spreadsheets, slide decks, documents, and images. It's also available in multiple languages, so you can use it no matter where you're from. If you want to try it, go to kortix.com, the link is in my bio, and use code U30 for a discount.