This video likely performed well because it taps into a common user pain point (how to style a specific garment) and provides a clear, visual solution in a short, engaging format. The use of on-screen text to enumerate the options makes it easy to follow and understand.
Summary
The video shows a woman modeling a pink outfit and demonstrating three different ways to style her dupatta. She shows it draped across her elbows, around her neck, and across her chest.
ProLocked — included with ProLocked
Transcript, structure and on-screen text
4 beats and 6 lines of on-screen text — the parts you need to write your own version.